PORTLAND, Ore. ( TheStreet) -- Just because a company shelled out billions to become a National Football League sponsor doesn't mean it won't take a beating from rivals the day of the Super Bowl.The NFL has an official soup sponsor, a tire sponsor, a hot cereal sponsor and even a grooming products sponsor. What it doesn't have is sponsor exclusivity for Super Bowl ads, which allows 2013 Super Bowl broadcaster CBS (CBS) to let any advertiser in on the game that it wants and open the door for non-sponsor "ambush" advertisers.
5 NFL Sponsors Being Upstaged at the Super Bowl
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