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Nine Out Of 10 Global Decision-makers Believe Collaboration Is Now Essential If Global Economy Is To Recover - Finds Bank Of America Survey On “The Connection Imperative” For WEF 2013 In Davos

The survey, which was conducted across 12 countries, including Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, the U.K. and the U.S. last month, also finds that diversity has a vital role to play in global recovery in terms of the need for fresh ideas, new ways of working, varied staff backgrounds and wider experience of other sectors.

Greater representation of women in leadership roles will be influential

Nearly 90 percent of the decision-makers questioned believe the global economy needs a more diverse generation of business leaders to drive greater collaboration, and nearly 70 percent say greater representation of women in leadership roles will be influential in encouraging greater collaboration between organizations in the future.

Bank of America’s Global Strategy and Marketing Officer Anne M. Finucane said, “The world needs a more diverse generation of business leaders to drive greater global collaboration. If the recent global economic crisis taught us anything, it is that the world can be a better place when we collaborate to address the challenges of our connected globe.”

Optimism over return of global growth if power of connectivity is effectively harnessed

Looking ahead, the survey also found that eight of 10 influencers believe there are now seeds of optimism over the return of global growth, if the power of connectivity is effectively harnessed.

To access the full survey, please visit or

The “Connection Imperative” Survey for WEF 2013 – Objectives and Methodology

On behalf of Bank of America (BAC), PSB conducted a poll of 2,112 global decision-makers drawn from the worlds of business, government, and NGOs in twelve markets (Germany, France, Italy, Russia, U.K., Brazil, Mexico, U.S., China, India, Japan, and South Africa). The respondents have a university education, top-decile income, and decision or policy making authority for their organization (with more than 100 employees).

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