Choice Hotels International Announces New Marketing Alliance With Bluegreen Vacations
"We look forward to a long and mutually beneficial relationship with Choice Hotels," Bluegreen President and CEO John M. Maloney, Jr. said. "While we certainly believe that we will benefit from the marketing opportunities, we are also excited by the other aspects of our alliance with Choice Hotels. We expect that this arrangement will add value for our current owners and will be very attractive to prospective owners based on the credibility of the Choice Hotel brands and the appeal of our expanded product offerings."
The growth of Ascend Hotel Collection has been significant since it launched in late 2008. Each Ascend Hotel Collection member has a unique personality reflecting the local flavor. In 2012 the portfolio saw an additional eight join the membership and signed 21 deals in leading markets.
"From New York City to Stockholm, Sweden, and San Jose, Costa Rica, Ascend Hotel Collection continues to create an extraordinary collection of hotels in some of the most sought-after cities and vacation spots around the world," said Mike Murphy, senior vice president, Cambria Suites and Ascend Hotel Collection for Choice International Hotels. "We are attracting new customers and entering exciting new markets and are on track to reach 100-plus hotels by mid-year."
Ascend Hotel Collection appeals to both owners of existing hotels and developers of new ones. Choice Hotels recently announced an exceptional addition to the collection, the Postcard Inn hotel that sits at the ocean's edge on St. Pete Beach, a six-mile-long island off Florida's West Coast. This destination ranked No. 1 on the 2012 TripAdvisor list of Top 10 Beach Destinations in the United States. Postcard Inn attracts all types of travelers – singles, couples and families – with its singular surfing-inspired style. Many of the 196 guestrooms feature authentic surfboards anchored to the wall and standing upright in the corner. While no two rooms are alike, all are outfitted with retro light fixtures, flat-screen televisions, Wi-Fi and down-filled duvets with crisp white covers.About Ascend Hotel Collection The Ascend Hotel Collection membership program made its debut in late 2008 and now has more than 75 hotels open and under development throughout the United States, Canada, Costa Rica, Scandinavia and the Caribbean. This eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. Member hotels include The GEM Hotels with three boutique hotels in New York City; Zona Hotel and Suites Scottsdale in Arizona; Grand Hotel Costa Rica, San Jose; Hotel Royal William in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel, Stockholm. For more information, visit www.ascendcollection.com. About Choice Hotels Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2012, 360 hotels, representing 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 75 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com. About Bluegreen Corporation Founded in 1966 and headquartered in Boca Raton, F.L., Bluegreen Corporation (NYSE:BXG) is a leading timeshare sales, marketing and resort management company. Bluegreen manages, markets and sells the Bluegreen Vacation Club®, a flexible, points-based, deeded vacation ownership plan with 170,000 owners, over 60 owned or managed resorts, and access to more than 4,000 resorts worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey, fee-based service resort management, financial services, and sales and marketing performed on behalf of third parties. For more information, visit www.bluegreencorp.com. Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.
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