Panasonic Automotive Systems Company Of America And AUPEO! Personal Radio Announce Strategic Collaboration

DETROIT, Jan. 22, 2013 /PRNewswire/ --  Panasonic Automotive Systems Company of America, an industry leading integrated supplier of in-vehicle entertainment systems, announced plans to work in conjunction with Berlin-based audio streaming service AUPEO! to bring optimized personal streaming music to cars. 

The collaboration provides the framework for the two leaders in their respective industries to work together to develop advancements in personalized streaming music and create customized cloud-based solutions, optimized for the automotive market.

AUPEO! offers a free music streaming service in over 40 countries with a focus on the discovery of new songs and artists. The AUPEO! platform offers radio stations that compile an individual program for listeners and recommends similar music. The song recommendation technology is based on an algorithm developed by the Fraunhofer Institute- inventors of the MP3 format. In addition AUPEO! has developed a complete automotive product portfolio which offers additional content such as audio-books, news and weather information, along with software components to deliver optimized streaming results.

"This collaboration with AUPEO! is one of several strategies designed to connect with consumers and with their increasingly interconnected lifestyles," said Tom Gebhardt President, Panasonic Automotive Systems of America. "As a leader in the automotive market, we are committed to providing the best hardware, software and entertainment solutions for our in-vehicle systems.  To that end, we are aligning our product roadmap for enhanced in-vehicle lifestyle experiences, which have very emotional connections to consumers.  The AUPEO music listening experience is a process filled with familiarity, discovery, surprise and delight."

With the AUPEO! service, the driver can conveniently enjoy a highly personalized music experience inside their vehicle. The listener can select artists, genres or moods, and personalize the currently playing music program or simply skip tracks leading to the discovery of even more new music.

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