Jan. 22, 2013
/PRNewswire/ -- David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), announced today that Radar Online (
), the award-winning leader in breaking entertainment news, has revamped both its internal and mobile platforms, to deliver a cutting edge product to its core and growing audience. Radar Online recently took home five awards, including first place in the TV/Video/Film News category, at the National Entertainment Journalism Awards in
. "With consumers demanding nearly 24/7 access to entertainment media, news and images, it is our goal to meet that demand with a mobile, online presence that defines the category," said David Pecker. "AMI's growing digital footprint meshes perfectly with Radar's award-winning content."
The revitalization of the four-year-old Radar Online, falls under the umbrella of the larger AMI digital footprint, being developed by AMI Chief Digital Officer
, who took over in the newly created position last August. A pioneer in the mobile marketplace, Bilman was tasked with making AMI a leader across all brands in the digital arena.
"We began by focusing on Radar Online, where we were fast to bring a new product to market from start to finish," said Bilman. "This is just the beginning of many changes to come this year. AMI has staked a major investment of
in technology over the next three years, to drive our vision and carve out a dominant position, both in content and mobility, across all AMI titles," Bilman said.
The Radar Online re-launch will open the door for a wide range of new editorial opportunities, explained AMI Executive Vice President, Content, and Editor-in-Chief of Radar Online, David Perel. "The AMI digital team has created a vibrant, online experience for our consumers in all places on all devices," said Perel. "Now, our broad sweep of top entertainment coverage will have a template to expand, further developing the relationship between consumers and the latest media, on Radar Online."