Award-Winning Radar Online Leads AMI Digital Fast Track With New Platform
NEW YORK, Jan. 22, 2013 /PRNewswire/ -- David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), announced today that Radar Online ( www.radaronline.com), the award-winning leader in breaking entertainment news, has revamped both its internal and mobile platforms, to deliver a cutting edge product to its core and growing audience. Radar Online recently took home five awards, including first place in the TV/Video/Film News category, at the National Entertainment Journalism Awards in Los Angeles. "With consumers demanding nearly 24/7 access to entertainment media, news and images, it is our goal to meet that demand with a mobile, online presence that defines the category," said David Pecker. "AMI's growing digital footprint meshes perfectly with Radar's award-winning content."
The revitalization of the four-year-old Radar Online, falls under the umbrella of the larger AMI digital footprint, being developed by AMI Chief Digital Officer Joe Bilman, who took over in the newly created position last August. A pioneer in the mobile marketplace, Bilman was tasked with making AMI a leader across all brands in the digital arena.
"We began by focusing on Radar Online, where we were fast to bring a new product to market from start to finish," said Bilman. "This is just the beginning of many changes to come this year. AMI has staked a major investment of $30 million in technology over the next three years, to drive our vision and carve out a dominant position, both in content and mobility, across all AMI titles," Bilman said.
The Radar Online re-launch will open the door for a wide range of new editorial opportunities, explained AMI Executive Vice President, Content, and Editor-in-Chief of Radar Online, David Perel. "The AMI digital team has created a vibrant, online experience for our consumers in all places on all devices," said Perel. "Now, our broad sweep of top entertainment coverage will have a template to expand, further developing the relationship between consumers and the latest media, on Radar Online."
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