Of course, the RIMM bears will say none of that matters unless/until Heins delivers a phone that is a hit. After all, almost everyone agrees that BB10 is a make-or-break moment for the company. So none of these moves matter if the new phones are a flop.
However, I think Thorsten Heins deserves credit for his stewardship of the company to date in this first year.
As former co-CEO Jim Balsillie once said, RIMM has had to walk through the Valley of Death this year in transitioning from one platform to another. Most companies fail to make that transition. While the jury is still out on the final verdict for RIMM, only the biggest cynic couldn't acknowledge that Heins has done a solid job this year.
And the feelings within the company have obviously improved with the rising stock price and the approach of the new BB10 launch. The biggest impression I have of Heins as a leader is: practical, hard-working and results-focused.
In some ways, he's the German stereotype you'd ask for from central casting. But you can't argue with where it's brought the company to thus far.
It's also clear to me that the two former co-CEOs are no longer running the show. Balsillie left the board last March in a huff and, even though Mike Lazaridis is still Chairman and head of an Innovation Council at the company, I understand that his office is no longer in the same building as Thorsten. It's across town in an R&D Center.
Thorsten Heins is his own man. He truly has the reins of this company and the support of its board.
To use an American analogy from football, Heins is the quarterback who has led his team down the field during the two-minute drill to try and win the game and give the company a new lease on life. RIMM is now in the Red Zone and Heins must finish the job and get the ball in the endzone.
If he can, he'll be a hero. If he can't, no one will remember all the good stuff he's done to this point.
I think we could have another Joe Flacco on our hands.
At the time of publication, the author was long RIMM.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.