ELKRIDGE, Md., Jan. 22, 2013 /PRNewswire/ -- Global performance improvement solutions provider GP Strategies Corporation (NYSE: GPX) is pleased to announce that Brian Lambert has joined GP Strategies' Performance Readiness Solutions group to develop sales enablement strategies and solutions for customers. Author of multiple sales enablement books, including Sales Chaos: Using Agility Selling to Think and Sell Differently; 10 Steps to Successful Sales; and World-Class Selling, Lambert has been an industry expert and proven authority in the sales enablement field for more than 10 years, with a concentration on the human aspect of sales enablement disciplines and practices.
Prior to joining GP Strategies, Lambert served as a Senior Analyst for Forrester Research, a world-renowned research organization, where he was a sales enablement human capital thought leader to Fortune 500 executives. For the preceding four years, Lambert spearheaded the sales learning and development practice at the American Society for Training and Development (ASTD), the leading international organization of learning development professionals, where he developed content, tools and training programs for sales learning professionals and trainers.
In his role at GP Strategies, Lambert will use his industry analyst and research background to build the right content, tools, capabilities and processes that the sales team and clients need to ultimately improve and sustain performance in today's knowledge-worker intense environment.
Debbie Ung, Senior Vice President of GP Strategies' Performance Readiness Solutions group, stated, "I am thrilled to have Brian join the GP Strategies team. We know our clients are changing their business strategies and working to overcome complexity that impedes those strategies. As a team, we are looking to mirror the change our clients are going through, and we believe someone with Brian's skillset is critical to how we communicate value to our clients and ultimately drive business outcomes with our clients."Lambert said, "I am excited to join the team of professionals who have a passion for identifying and pursuing business outcomes with clients. I look forward to helping elevate the conversation around sales enablement and more clearly define the role GP Strategies can play in making our clients more successful in today's complex business environment."