The agency won a significant number of awards in 2012 for its work, including four Cannes Lions, and the end of the year was marked by more 'Media Agency of the Year' accolades than any other network, with 19 being awarded in various markets in all regions.
PHD also continued to invest in thought leadership, launching its fourth book 'Overthrow: Ten Ways to Tell a Challenger Story', co-written with Adam Morgan of eatbigfish, and an app of the same name, allowing marketers to find out what challenger type they are.
The network also expanded with office launches in Melbourne, Switzerland, Indonesia and a strategic partnership in South Africa.
The Adweek article can be found at http://www.adweek.com/news/advertising-branding/agency-year-phd-146653About PHD ( www.phdww.com)Founded in London in 1990 as the first planning-led media agency, PHD is a proven innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. PHD is a global network with over 2,500 employees in more than 60 countries and is built on a culture of thought leadership, creativity and innovation. At the end of 2012, PHD was awarded 20 'Agency of the Year' accolades including Adweek's 'Global Media Agency of the Year' and continues to deliver on its philosophy of "Finding a Better Way" for its clients, which include Sony, Porsche, Bentley, ANZ, GSK, SC Johnson, Hyatt and Unilever. The PHD network is part of the Omnicom Media Group ( www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC) About Omnicom Media Group ( www.omnicommediagroup.com)Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies. By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients. SOURCE Omnicom Media Group
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