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Edwin Watts Golf Redefines Club Fitting Process With New ARC Club Matching System; First Golf Retailer To Conduct Scientific Robot Testing Of Golf Club Performance

The centerpiece of the ARC Club Matching System, the Edwin Watts Golf ClubSmarts Report provides an analysis on every club that has been tested by the Company. Each report will highlight the key performance attributes of the brands tested, while categorizing the type of golfer that would benefit most from the specific clubs. The Company will also assign an ARC Seal of Performance to any product tested; informing golfers that the product has gone through the ARC System and a store associate can now evaluate how it performs against their swing characteristics.

Watson concludes, "The ARC System is not created to judge a golf club as good or bad, but to independently evaluate its key performance features and how they match up to a golfer's distinct swing. For newcomers to the game, or avid golfers, this is the best way to get fit with the right clubs, and it's how we can truly enhance game improvement."

About Edwin Watts Golf

Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its more than 90 domestic Retail Locations, eCommerce Internet site ( www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for nearly 45 years has earned the organization the right to be known as America's Golf Club.

SOURCE Edwin Watts Golf Shops, LLC

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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