The centerpiece of the ARC Club Matching System, the Edwin Watts Golf ClubSmarts Report provides an analysis on every club that has been tested by the Company. Each report will highlight the key performance attributes of the brands tested, while categorizing the type of golfer that would benefit most from the specific clubs. The Company will also assign an ARC Seal of Performance to any product tested; informing golfers that the product has gone through the ARC System and a store associate can now evaluate how it performs against their swing characteristics.Watson concludes, "The ARC System is not created to judge a golf club as good or bad, but to independently evaluate its key performance features and how they match up to a golfer's distinct swing. For newcomers to the game, or avid golfers, this is the best way to get fit with the right clubs, and it's how we can truly enhance game improvement."
Edwin Watts Golf Redefines Club Fitting Process With New ARC Club Matching System; First Golf Retailer To Conduct Scientific Robot Testing Of Golf Club Performance
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