Jan. 22, 2013
The Hollywood Reporter
(THR) has tapped
for the newly created position of vice president of marketing, it was announced today by THR publisher and senior vice president,
Magzanyan, who most recently served as vice president of strategic partnerships at Clear Channel Media for iHeartRadio and prior to that at the Los Angeles Times Media Group where she was VP of advertiser and event marketing, will lead a major expansion of brand and marketing initiatives on all platforms for
. She starts
, reporting to Segall.
"Anna's appointment to this newly created position continues to build on
tremendous growth since our
re-launch," said Segall. "Her experience as an innovator and strategic marketer in both national and regional initiatives will help to accelerate the expansion of our consumer advertising business while retaining our #1 leadership position in the entertainment industry. We're thrilled to have Anna on board."
"THR has moved in leaps and bounds over the past two years, doing what had previously been considered the impossible in media," Magzanyan said. "Joining the company just as it's in the midst of redefining entertainment media is a huge career milestone. This will be about leveraging
number-one asset -- its seemingly limitless editorial operation -- to drive the brand into new markets with new technology, events, contact points, partnerships and people."
As vp strategic partnerships at Clear Channel for iHeartRadio, Magzanyan was responsible for growing distribution through integrated marketing programs and content-integration deals.
Prior to that, Magzanyan was vp advertiser marketing and events at the Los Angeles Times Media Group (LATMG), where she presided over a 200 percent increase in alternative revenue streams, including events, integrated advertising strategies and product developments. As one of the youngest vice presidents in the history of the Tribune Company, the media corporation that owns LATMG, Magzanyan, grew new categories of advertising revenue, established and helped implement new revenue and audience generating growth products including the
Los Angeles Times
Image section, The Envelope,
Los Angeles Times
Los Angeles Times'
The Taste, Art of Entertaining, Beauty, Health and Wellness events.
She also oversaw the redesign and repositioning of key brand events like the
Festival of Books and the
Travel Show, and managed the brand's digital marketing initiatives.
Magzanyan spent most of the first decade of her career on the agency side of the business where she oversaw research, media planning and development for key national and international media accounts including Ketel One Vodka, Crystal Cruises and Tourism New Zealand.