NEW YORK ( TheStreet) - The future blending of TV and computing is getting more interesting all the time.
According to a report from MIT Technology Review, researchers at Akamai (AKAM - Get Report) are busy working on a new technology that will automatically know what you're watching on TV and then stream secondary content to your smartphone or tablet.
Akamai is considered a Web optimization company. Its online servers handle as much as 30% of all Web traffic - including some of the most popular destinations on the Web.
The company says the idea is simple. It wants to create a standard for today's TV/Internet technology that lets users get scores and other facts on a small screen while watching a sporting event on the big screen or, for instance, police statistics and news reports while they're watching a crime show.At the moment, second screen information is handled by separate apps for each TV broadcaster. Akamai's new system would negate the need for multiple apps. Ratings company Nielsen (NLSN - Get Report) says 40% of Americans are also using their smartphones/tablets/computers at the same time they're watching TV. Akamai thinks that it will be able to create a way to keep everything flowing faster and even more seamlessly than today's current methods. Experts believe that the market for second-screen content could increase more than tenfold in the next three-to-four years. --Written by Gary Krakow in New York. >To submit a news tip, send an email to: firstname.lastname@example.org