E&A Industries Acquires LysseÂ® Ready-to-Wear Shapewear Line
NEW YORK, Jan. 22, 2013 /PRNewswire/ -- E&A Industries, a privately held company based in Indianapolis, recently purchased Lysse®, a New York based apparel company specializing in body-slimming fashions. Terms for the deal are undisclosed.
Lysse® ( www.lysse.com) burst on to the American fashion scene in 2010 with a ready-to-wear line featuring all-in-one torso, tummy and thigh control with style. Within three years, Lysse® became a go-to item for fashionistas searching for an effortlessly sleek, sophisticated look. Fortified with the company's revolutionary four-way stretch, hidden control panel and tagless comfort, the bottoms eliminate "the roll" and lend a streamlined appearance with incredible comfort and control.
A stand-alone in the ready-to-wear shapewear market, Lysse® combines this control with highly stylized designs in cotton/spandex, Ponte and stretch velvet. The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.Beth Gold Cohen, a former buyer and merchandise manager for Macy's NY, created Lysse® and will remain with the company as a partner and chief creative officer. Cohen developed the idea for Lysse® after gaining weight while battling breast cancer. "At that time, none of my jeans or stretch leggings fit," she said. "Then one day I had a flash of inspiration -- I took one of my control top undergarments and sewed it to a pair of leggings. Suddenly, not only did the leggings fit perfectly, but they felt comfortable and smooth!" Thrilled with her discovery and her improving health, Gold Cohen decided her slogan should be "Peace, Love and Great Legs." According to Devin Anderson, CEO of E&A Industries, "We were attracted to Lysse® because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair. Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best. Our goal is to make Lysse® apparel a staple for every woman who wants to look and feel their best." CoView Capital, Inc., an investment banking firm specializing in mergers, acquisitions, and private placements, advised Lysse® on the transaction. CoView Capital is based in New York City.
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