Part of the campaign outreach will include a Lynx 'Space Academy' shuttle travelling to the Westfield Shopping Centre in Shepherd's Bush. Digital activity based on 'Astronaut Me', in which consumers can use their mobile phones to project their face onto a giant inflatable astronaut using augmented reality. There will also be interactive bus-shelters that will allow consumers to see their faces appear on the Lynx Apollo ads.SOURCE Lynx
Lynx To Take Consumers Out Of This World
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