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"Partnering with America's largest women's lifestyle brands allowed Allrecipes to take an expanded glimpse into the shopping carts and kitchens of tens of millions of family-focused women," said
Esmee Williams, vice president of Brand Marketing at Allrecipes. "In the coming year women will continue to place a heightened importance on making smarter food choices to influence their family's health and wellness through diet. We'll also see an increasing number of women rely on new technologies to simplify everyday meal planning, food shopping and cooking through the use of apps and sites on their smartphones and tablets, and connecting with their peers for mealtime inspiration on social sites such as Tumblr, Allrecipes and Pinterest."
The report also found that women are flexing their creative muscles in kitchen. Using whiskey as a flavoring is on the rise, while novelty cakes have taken the place of the traditional sweet treats. Home cooks continue to be mindful of saving money by recreating their favorite restaurant dishes at home rather than dining out.
Below is a summary of 2013 trends: