New Yoplait(R) Pro-Force(TM) Greek Yogurt Is Leveraging The Popularity Of Action Sports By Becoming A Proud Partner Of X Games Aspen. (Photo: General Mills, Inc.)

In conjunction with the recent launch of Yoplait® Pro-Force™ yogurt, this Greek yogurt is taking it to the next level and leveraging the popularity of action sports by becoming a proud partner of X Games Aspen.

New Yoplait(R) Pro-Force(TM) Greek yogurt is leveraging the popularity of action sports by becoming a proud partner of X Games Aspen. (Photo: General Mills, Inc.)

“This is a perfect fit for Pro-Force as it lines up with what kids with active lifestyles are interested in,” said Ashley Karr, Yoplait Kids associate marketing manager. “The X Games are the pinnacle of action sports and achievement and Yoplait Pro-Force is a good source of protein that can help tomorrow’s all-stars reach their fullest potential—and have a blast while doing it.”

Yoplait Pro-Force is launching with the “Bring Your A-Game” campaign which focuses on helping mom to get her kids more protein. “As a proud partner of X Games Aspen, we are bringing our active lifestyle campaign to life,” said Karr. Yoplait Pro-Force will be at the X Games January 24-27, 2013 and sampling product with the athletes, attendees and media.

New Yoplait Pro-Force Greek yogurt contains two times the protein of the leading kids’ yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings are as fun as they are healthy. The new packaging has vibrant colors and active-lifestyle imagery featuring X Games athletes/sports and logo.

An excellent source of calcium, Yoplait Pro-Force has no artificial colors, flavors or sweeteners and contains 9g of protein per 3.5 oz-serving. Available nationally, it has a suggested retail price of $2.99 per 4-pack. For more tasty recipes and information from Yoplait Pro-Force visit www.yoplait.com

*Yoplait® Pro-Force: 9g protein per 3.5 oz; leading kids’ yogurt: 3g protein per 3.5 oz.

About X Games

X Games is the leading action sports competition and lifestyle brand in the world. Owned and operated by ESPN, the X Games launched its first event in 1995. In 2013, X Games is expanding to include six annual global events: Foz do Iguaçu, Brazil; Munich, Germany; Barcelona, Spain; Aspen, Colo.; Los Angeles, Calif. and Tignes, France. X Games events spotlight the world’s best action sports athletes in BMX, Skateboard, Moto X, and Rally Car at the X Games; and Skiing, Snowboard and Snowmobile at the winter version of the X Games against the backdrop of the host city and country.

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