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Office Depot (NYSE: ODP) is hitting the slopes this January with its sponsorship activation at X Games Aspen 2013. The Company’s presence at X Games Aspen provides an opportunity to connect in-person with fans that will enjoy the new interactive features and design of the brand’s new concept stores that debuted in Fall 2012, and will continue to roll out nationwide this year.
Bringing Office Depot’s “
Depot Time” marketing campaign to life, the Company will showcase the stopwatch seen in the new TV ads throughout the slopes, including on the ESPN event schedule board and at the main entrance to the event.
To offer fans a first-hand look at the hottest new tech products, Office Depot will also host the
Office Depot Recharge Lounge at the X Fest Deck near the base of Buttermilk Mountain. This lodge-inspired lounge features a recharge station for mobile devices, and the chance to try out the latest generation of tablets, PCs, headphones and more from brands like Monster, Samsung, and HP.
X Games fans will also have the chance to get up close and personal with action sport athletes Sage Kotsenburg, Jossi Wells and Spencer O’Brien, who will be at the
Office Depot Recharge Lounge to sign autographs and take photos
Sage Kotsenburg, snowboarder
Friday, Jan. 25 from 1 – 2 p.m.; Sunday Jan. 27 from 3 – 4 p.m.
Silver medal winner in Slopestyle at Winter X Games Aspen 2012
Bronze medal winner in Snowboard Big Air at Winter X Games Aspen 2011
Silver medal winner in Slopestyle at Winter X Games Europe 2010
Jossi Wells, freestyle skier
Thursday, Jan. 24 from 4:30 – 5:30 p.m.; Saturday Jan. 26 from 12 – 1 p.m.
Overall World Champion in Slopestyle, Halfpipe and Big Air at the Association of Freeskiing Professionals 2010
Bronze medal winner in the Big Air competition at Winter X Games Aspen 2012
Silver medal winner in Superpipe at Winter X Games Aspen 2010
Spencer O’Brien, snowboarder
Friday, Jan. 25 from 4 – 5 p.m.; Saturday Jan. 26 from 4 – 5 p.m.
2012 World Snowboarding Champion
Silver medal winner in Slopestyle at Winter X Games Aspen 2011
Bronze medal winner in Slopestyle at Winter X Games Aspen 2008
Office Depot is also letting X Games fans get an all-access pass to the latest action, standings, exclusive athlete interviews, and more, through a unique
Starting January 23,
www.odxgames.com will offer opportunities for fans to win fantastic prizes and submit questions to the visiting X Games athletes. Track and participate on Twitter using #ODXGames.
“The X Games Aspen 2013 partnership is one example of the many ways that Office Depot is reaching a younger crowd this year,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “X Games is the perfect partnership to show off the new, fresh side of Office Depot.