Aloft, Starwood’s sizzling “style at a steal” brand, continues conquering markets wherever it plants a flag. This year, the brand will open its milestone 50 th property in North America and 75 th globally – and is on track to open nearly three times as many rooms this year as in 2012. Over the past three years, Aloft has grown its global portfolio by 67%, and expects to expand by another 25% in 2013. Aloft also signed eight deals in North America and an additional 17 globally during 2012 – the highest number since 2008. Conversions and adaptive-reuse projects continue helping Aloft meet demand from partners and developers to bring more properties online quicker. Conversions opening in 2013 include Aloft Tucson and Aloft Calgary University. Aloft opened two conversion projects in 2012: Aloft San Francisco Airport, its first internal conversion, and Aloft Nashville West End.Element, Starwood’s industry-leading “stylish and sustainable” brand, has built a base of fiercely loyal fans and will open its first property outside the U.S. this year with Element Vaughan Southeast in Ontario, Canada, to be followed by the debut of the brand in Europe in 2014.
Starwood Sees Strong Growth Momentum In North America In 2013
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