This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Booking Delightful! Booking.com Checks In Stateside To Bring Booking Delight Back To U.S. Travelers

AMSTERDAM, Jan. 22, 2013 /PRNewswire/ -- The world's best-kept travel secret is about to be revealed to U.S. consumers. Booking.com ( http://www.booking.com), the largest brand in the global online accommodation sector, is set to bring an end to the "click-and-hope-for-the-best" era of online travel planning.

Planet Earth's #1 accommodation site, is undertaking a major brand launch in the U.S. to introduce American travelers to a delightful booking experience that has already been tried, tested and trusted by millions of accommodation bookers around the world. Today, Booking.com's first-ever U.S. brand campaign, Booking.yeah, launches online, in movie theaters and on TV networks across the country to bring Booking.com to an American travel sector that is ripe for innovation and ready for an online solution that prioritizes the customer experience. Booking.yeah aims to build awareness of the company's commitment to the "delight of right".

"Travel and accommodation planning can be a gamble," says Paul Hennessy, Booking.com's Chief Marketing Officer. "We want U.S. travelers to experience that moment of pure delight when they open the door of the accommodation they have booked, see that they have got everything exactly right, and know that this is going to be an amazing trip."

"We are the place on the Internet where travelers can find a home-away-from-home that meets their budget and surpasses their expectations, whether they are booking for an overnight business trip or the vacation of a lifetime." And that's the focus of the Booking.yeah campaign.

Already, on average more than one million guests a night—that's last night, tonight and every night—are staying in hotels and other accommodations booked on Booking.com's platform. The company is the most significant subsidiary of parent company Priceline (NASDAQ: PCLN), both in terms of its size as well as its scope, making Booking.com the largest brand in the global online travel industry. Last month, J.D. Power & Associates ranked Booking.com the top travel website for customer satisfaction.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs