"Starting up a product was easier than I thought," he told the crowd.
That all may be true. But one does not need to be a new-media Will.i.am to see the chance that an iPhone add-on -- or the larger trend of betting on said celebrities as gadget rainmakers -- making any real money is almost incomprehensibly small.
"Will.i.am is definitely a success story in making money in the music business," Smits said. "But selling pricey iPhone parts, that's going to be a challenge."
One-hit tech wonder
Will.i.am's -- and investors' -- challenges with products such as foto.sosho start with the new reality of celebrity-branded electronics. Get over it, but fame is just another form of intellectual property looking for its next connect in the crowded digital slum.
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