Cord-Cutting - UnitedStates/Europe Benchmark
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability.To address these questions, this study explores the key issues of the cord-cutting phenomenon. It presents a detailed analysis of the US market, the world's most advanced, so that lessons can be drawn for Europe. Key questions • What lessons can be drawn from the strategies of the leading US players? • What phenomena are actually at work: cord-cutting, cord-shaving, cord-switching, cord-never? • How does OTT video impact television and video markets in Europe and the United States? • Is Europe's lag behind the U.S. in audiovisual content and technology irreversible? • What choices are TV industry players up against - moving towards defensive or offensive strategies? Contents 1. Executive summary . 6 1.1. The new video offerings in the United States: benchmark and best practices 7 1.2. Changes in the TV and video markets in Europe and the United States . 7 1.3. Responses in the United States .. 8 1.4. Potential impact in Europe .. 8 2. The new video offerings in the United States: benchmark and best practices 10 2.1. The major players . 10 2.1.1. ABC .. 10 2.1.2. Amazon . 12 2.1.3. Apple 14 2.1.4. AT&T U-verse TV 15 2.1.5. Blockbuster/Dish Online 17 2.1.6. Comcast 18 2.1.7. Facebook .. 20 2.1.8. Google . 21 2.1.9. HBO GO 23 2.1.10. Hulu .. 25 2.1.11. NBA TV . 27 2.1.12. Netflix .. 28 2.1.13. PlayOn . 30 2.1.14. Showtime .. 31 2.1.15. Sony . 33 2.1.16. Time Warner Cable .. 34 2.1.17. Verizon 36 2.1.18. Vudu . 39 2.2. Summary of offers: access modes . 40
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