, Jan. 21, 2013 /PRNewswire/ -- Clear shifts toward digital, design and start-ups mark the careers of the marketing, advertising and media executives named in this year's
40 Under 40 list. Ad Age relaunches the franchise today with a focus on emerging executives who have made a notable impact early in their careers.
"We didn't want to create a list of people that everyone already knows," said
, editor of Advertising Age. "We're drawing attention to the names and personalities who are driving this industry, and who we're sure to hear from over the next several years. This is the next generation of those making an impact in marketing."
The list highlights the impact digital now has on the industry in recognizing a number of executives with digital responsibilities, including: Coca-Cola content marketing guru
, 38, who set up one of the first social-media practices at any agency for 360i;
, 26, who co-founded PaperG;
, 30, who co-founded Hearsay Social; and
, 38, design director at Facebook.
"This is definitely a group of folks to watch - we found smart marketing executives from traditional companies, strategic thinkers, designers and start-up entrepreneurs who are leading the industry in a digital age," said
, Ad Age executive editor and lead editor on the project. "It's an impressive group - they excel professionally and also boast rich and varied accomplishments outside their day jobs."
This year's list also looks at the personal side of several executives. "We learned that Uniworld CEO
Monique L. Nelson
is a blue-ribbon equestrian; that
, founder of the Marcus Graham Project, one day dreams of opening a restaurant; and what's in
, principal brand manager of brand sponsorships at Capital One's wallet," added Pollack.
Ad Age will celebrate the 2013 class of 40 Under 40 at an event in
New York City
at the Soho House. The full "Ad Age 40 Under 40" list can be found on
and in today's issue of Advertising Age.
is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.
SOURCE Advertising Age