Another factor for the growth of the company's mobile segment was LTE R&D applications. The MD8430A and MD8475A LTE signaling testers are key products for Anritsu in this space. Test case scripting solutions like Anritsu's Rapid Test Designer (RTD) software have also been instrumental in growing the operating income of Anritsu's T&M business. In addition, the company has a dominant position in the wireless installation and maintenance test equipment market, with its MS272xC Spectrum Master™ line of handheld spectrum analyzers. On the electronics side, Anritsu again strives to provide incredible value to customers. The VectorStar ® Broadband ME7838A vector network analyzer is a poster child for this, providing significant improvements in both dynamic range and measurement stability.
Anritsu continues to strengthen its competitiveness by enhancing the functionality of its products, increasing its product lineup, and improving its customer support capabilities. Anritsu's emphasis on customer service, especially delivery times, has served it well. This is a crucial need for clients across highly competitive electronics industries, where there is incredible pressure on time to market. Further, the company is developing its relationships with existing clients and expanding its customer base in Asia and Latin America.
"Anritsu sees itself as a partner rather than a vendor to customers," observed Cavazos. "It works closely with customers by sharing development roadmaps and increasing technical support. One area in which the company is heavily involved from the roadmap-sharing standpoint is LTE Advanced. In terms of support, it is providing support to customers in areas such as proposal capability, striving to increase the efficiency of their test environments."
Overall, Anritsu has cleverly addressed the technological and economic challenges facing the T&M market to forge a strong path ahead. In recognition, Frost & Sullivan is proud to present Anritsu with the 2012 Global Company of the Year Award. Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.