Frost & Sullivan Recognizes Anritsu For Its Robust Growth, Outpacing Key Competitors In The Global T&M Market
MOUNTAIN VIEW, Calif., Jan. 21, 2013 /PRNewswire/ -- Based on its recent analysis of the test and measurement (T&M) market, Frost & Sullivan recognizes Anritsu Corporation (Anritsu) with the 2012 Global Frost & Sullivan Award for Company of the Year. Anritsu's growth strategy, focused on increasing competitiveness through product innovation, enhancing customer support, and developing stronger relationships with customers, has paid off and resulted in a stronger competitive position for the company in the global T&M industry.
"Over the past 12 to 18 months, Anritsu's T&M business has witnessed significant growth, mainly from the performance of its mobile sub-segment that serves the needs of the growing smartphone and tablet manufacturing, and LTE R&D markets," said Jessy Cavazos, industry director for Frost & Sullivan's Test & Measurement group. "The company's T&M revenue increased by 27.6 percent from June 2011 to 2012 over the previous 12-month period, while its key competitors witnessed much lower growth overall for their T&M business. Anritsu's continued focus on innovation and enhancing customer value is bound to fuel its growth in the future as well."
One factor contributing to the company's success in the mobile sub-segment was its one-box tester for the UE manufacturing market, with comprehensive 2G to 4G/LTE coverage. Anritsu's performance was boosted by the product development efforts it made while the market was transitioning from 3G to 4G/LTE. While other competitors had to rethink their platforms, it was a smooth upgrade path for Anritsu. In fact, Frost & Sullivan estimates the company's mobile segment's revenue to have reached more than $400 million in the four quarters ending in June 2012, which is about twice the revenue generated in the previous four quarters ending June 2011.
"Anritsu exceeded all of its major management indicators, including sales and operating margin, a year ahead of schedule, prompting it to come up with new medium- and long-term business plans," noted Cavazos. "The mobile segment will remain the backbone of Anritsu's new plans in which it aims to not only evolve its current solutions, but also introduce new products and target new markets in line with its core competencies."
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