According to Calico Vice President of Merchandising Julie Morris, the launch comes at a time when consumers are showing a renewed interest in better quality home design projects. "Younger shoppers are showing more interest in custom product," she said. "Their tastes tend to represent a convergence of classic and modern styling, and Nate is a master at striking that perfect balance."Morris added, "Calico has a legacy of delivering designer product, positive home decorating experiences and quality to our customers. What is special about this partnership is that Nate's brand philosophy is in perfect harmony with our own overarching brand concept – we empower people to make their homes unique to them with all of their own passions embedded in the details. With Nate's vision and the quality that these fabrics bring to home furnishings we have a winning combination to inspire our Calico customers in 2013."
Calico Launches Nate Berkus Fabric Collection In Stores
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