This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bayer HealthCare Introduces Seresto™, Offering Easy-To-Use Flea And Tick Control For Dogs Or Cats That Lasts Eight Months

SHAWNEE, Kan., Jan. 20, 2013 /PRNewswire/ -- Bayer HealthCare LLC Animal Health Division today announced the launch of Seresto, an effective, eight-month tick and flea preventive in an innovative collar form, at the North American Veterinary Conference in Orlando, Fla. Seresto offers pet owners the performance they expect from their monthly topicals, but delivers the active ingredients in an easy-to-use, convenient collar. And with eight months of effective protection against fleas and ticks on dogs or cats, Seresto is a long lasting treatment alternative for pet owners without the hassle of remembering to apply monthly treatments.

Seresto features an innovative sustained release technology that allows for a continuous release of imidacloprid and flumethrin in low concentrations. The sustained release technology releases small amounts of the active ingredients from the collar to the hair and skin of the animal, where they are distributed over the hair and skin surface. As a result, Seresto kills fleas within 24 hours and ticks within 48 hours after initial application. Reinfesting fleas are killed within two hours and reinfesting ticks are killed as quickly as six hours.

"No other flea or tick preventive on the market provides eight months of effective flea and tick protection with only one single application for both dogs or cats," said Ian Spinks, President and General Manager, Bayer HealthCare LLC Animal Health Division, North America. "Bayer HealthCare Animal Health wants to be the go-to company for all types of parasiticide products. With Seresto, we give consumers a new alternative to spot-on topical flea and tick, and oral flea prevention."

Seresto will be sold in veterinary clinics, pet specialty stores and select online pet pharmacies beginning on January 21, 2013 at a suggested retail price of $70.

"Consumers seldom hear a product referred to as being 'premium-priced' and 'economical choice,' but Seresto is definitely both," said Spinks. "Seresto's expected price for pet owners will be $70 for eight months of effective protection that averages out to a cost-per-month of less than $10 per dose, making it an economical choice for effective flea and tick prevention."

Getting pets closer to year-round flea and tick protectionThe Companion Animal Parasite Council recommends year-round protection against fleas and ticks. But the truth is, many pet owners live busy lives and tend to forget to give monthly treatments. Some pet owners stretch treatments for longer than their labeled duration or only apply treatments during times of the year when fleas and ticks are most prevalent. This can put their pets at a greater risk for an infestation by fleas or ticks. Infected ticks can transmit organisms that can cause diseases, including Lyme disease and Rocky Mountain spotted fever, and flea infestations can cause serious discomfort for pets. Seresto kills fleas and repels and kills ticks. If a tick is repelled or killed it cannot attach to a dog or cat and transmit organisms that may cause disease.

Seresto's eight-month duration is a convenient alternative that avoids the hassle of remembering to apply monthly treatments, according to Cristiano von Simson, DVM, MBA, Director of Veterinary Technical Services at Bayer HealthCare LLC Animal Health Division, North America.

"Seresto was designed with compliance in mind," said Dr. von Simson. "It may ease the compliance concerns of veterinarians because they know that their clients are effectively protecting their pets against flea and tick infestations for eight months. You can fit it and forget it. Seresto is also a great new option for tick protection on cats because it is able to both kill and repel ticks."

The design of Seresto includes a ratchet-release system and, on the small dog and cat collars, a pre-determined breaking point. This is important so that in the unlikely event of a cat or dog being trapped, the pet's own strength is sufficient to allow for a quick release. Each collar also comes with three optional reflectors for added visibility at night. Seresto will be available for cats, for small dogs up to 18 pounds, and for large dogs above 18 pounds.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs