Jan. 18, 2013
/PRNewswire/ -- At this year's Consumer Telematics Show (CTS), keynote speaker
presented a powerful solution to one of the most vexing problems facing automakers in the Digital Era: how to help drivers safely maintain, access and upgrade the myriad applications found on smartphones and in-vehicle systems.
As Hirschenberger detailed in his talk, automakers need to migrate apps out of devices and into cloud-based servers where they can develop, deploy, and update apps with ease. (To see a video of Hirschenberger's presentation,
Hirschenberger directs product innovation development at Agero Connected Services, the long-time telematics provider to global automakers. Agero used the annual forum on in-vehicle infotainment as a springboard to unveil its unique
AgeroView℠ cloud delivery platform
. Just prior to CTS, Agero also announced its
strategic partnership with XSe
on development of an automotive-quality, connected reference platform for in-vehicle infotainment (IVI) systems.
is all about giving automakers greater control over managing change. Auto manufacturers need the ability to easily deploy and update connected content and services, and even the human-machine interface within vehicles, thereby ensuring continual compliance with changing regulations or guidelines,'' said Hirschenberger. "By moving apps to the cloud where they can be developed, deployed, and updated with ease, automakers will no longer have to worry about the capabilities of the smartphone or in-vehicle hardware.
content delivered to
device. THAT is the target.''
platform delivers benefits to all major stakeholders in the automotive chain:
- For vehicle product planners: Freshness of applications and content for the life of the vehicle.
- For engineering: The long-sought flexibility in design as well as commonality across devices.
- For vehicle platform teams: A new way to differentiate their products.
- For automobile dealerships: A channel for more personalized customer interaction through situation-aware messaging.
- For vehicle owners: Satisfaction with their vehicle purchase and spurring greater loyalty to their automobile brand.
Over the past two years, the number of apps being delivered to in-vehicle head units has steadily increased, with the most popular being location-based information and entertainment such as Internet radio. A recent Gartner report found that "47 percent of all U.S. vehicle owners are at least 'likely' to use mobile applications in their vehicle as long as it is safe to do so." (
report, "U.S. Consumer Vehicle ICT Study: Web-Based Features Continue to Rise,"
December 13, 2012
With demand for in-vehicle apps projected to grow in 2013 and beyond, virtually every automaker is evaluating content that helps differentiate its product in the automotive marketplace. But severe constraints still limit early app deployments, Hirschenberger emphasized.