This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here Uses Stunning Visual Effect To Make 12-Story Building In Downtown Los Angeles "Disappear"

LOS ANGELES, Jan. 18, 2013 (GLOBE NEWSWIRE) -- CoStar Group's, the #1 marketplace for commercial real estate online, made history Thursday night when a 12-story building in downtown Los Angeles vanished before a live audience as part of a national marketing campaign supporting its Premium Lister product. The event demonstrates that if a property isn't advertised with a premium listing on, it might as well be invisible.

"With more than 6.5 million registered members and 3.5 million unique monthly visitors, is the premier tool for effectively marketing commercial real estate online," stated CoStar Group Founder and CEO Andrew C. Florance. "Premium Lister leverages's powerful online marketing platform and gives commercial real estate brokers and owners broad exposure for their listings, access to leads lists, and advanced marketing capabilities."

In addition to the stunning visual effect, the event featured a live performance by the Grammy® Award-winning band, Train, which performed two sets before an audience of more than 700 CoStar clients and guests. In addition, CoStar partnered with the band on several charitable initiatives, making $10,000 donations to two charities, Family House and Little Kids Rock. CoStar also will donate a guitar autographed by Train to a local music school in support of Train's commitment to music education. Family House is a 501(c) (3) not-for-profit organization that provides temporary housing to families of seriously ill children receiving treatment at the University of California San Francisco Benioff Children's Hospital. Little Kids Rock is an organization that provides free musical instruments and music instruction to underserved schools across the country.

A video of the event is available online here.

The multi-channel marketing campaign for Premium Lister was developed by Creative i, a Palo Alto-based integrated communications firm. Cutting-edge, 3D projection technology was used to create the illusion, emphasizing the lack of visibility for properties marketed without The technology was developed by Pearl Media, a non-traditional out-of-home media and content company with a client roster that includes Lexus, Chevy, THQ and Twentieth Century Fox Home Entertainment.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.66 -0.09%
FB $118.58 0.85%
GOOG $698.30 0.76%
TSLA $241.82 0.44%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.39 +16.09 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs