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VANCOUVER, British Columbia, Jan. 18, 2013 (GLOBE NEWSWIRE) --
Coastal Contacts Inc. ("Coastal") (Nasdaq:COA) (TSX:COA) (Stockholm:COA), the leading online retailer of vision care products, announced today that it is ranked #3 overall in the 2013 Social Media 300 by industry leading Internet Retailer magazine.
Internet Retailer estimates that Coastal.com generated approximately 25% of its search traffic from social media sources including Facebook, Twitter, Pinterest and YouTube, the third highest percentage in the ecommerce market.
The Top 10 in the 2013 Social Media 300 as published by InternetRetailer.com
"Our strategy to communicate with existing and new customers through social media channels has created a definite increase in traffic, brand awareness and customer engagement for Coastal.com," commented Aaron Magness, Coastal.com's VP of Marketing. "The importance of social media is on the rise as we create a community of Coastal.com users and they, in turn, generate further content about our products and how they feel about Coastal.com. With more than 900,000 'likes' or 'friends' the effect has gone viral and is a key piece of our marketing strategy going forward."
"Ultimately, social media is a valuable tool for business as it results in lower customer acquisition costs as our customers become our sales force," stated Roger Hardy, Coastal's Founder and CEO. "It has always been our goal to serve customers in a way that inspires them to share their experience with friends and family, giving Coastal an X-factor in growing our business."
About Coastal Contacts
Coastal Contacts Inc. is one of the largest online retailers of vision care products in the world. Coastal empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. With every pair of qualifying frames purchased, Coastal donates a pair to someone in need through its Change the View project. Founded in 2000, Coastal designs, produces and distributes the largest selection of glasses and contact lenses on the Internet, including a unique combination of designer glasses, contact lenses, sunglasses, and vision care accessories. Coastal serves customers in more than 150 countries through the Coastal Contacts family of websites including: Coastal.com, ClearlyContacts.ca, Lensway.com, Lensway.co.uk, Lensway.se, Lensway.com.br, ClearlyContacts.com.au, ClearlyContacts.co.nz, Contactsan.com, and Coastallens.com.
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