Jan. 18, 2013
White Dental Supply, Inc.
(OTCBB: WITD.OB) has
filed with the SEC to change its name to Pitooey!, Inc. and the change should be officially confirmed in early February, 2013. The name change coincides with the company's pivot into social media and mobile marketing and is reflective of the innovative Pitooey! platform recently acquired by the company.
announced the name change, saying, "The name Pitooey! promotes the strong social media and mobile marketing background of our company. In 2013 we will be pivoting into a new industry with a suite of exciting products and services, and this name change reflects this exciting transformation."
The name change has been approved by the Board of Directors and the holders of more than a majority of the Company's Common Stock outstanding, pursuant to
law. Only stockholders of record at the close of business
January 11, 2013
, are being given Notice of the Action by Written Consent. Proxies are not being solicited.
Pitooey! is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and the Pitooey! platform. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization. Pitooey! is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the Pitooey! platform, a vendor may upload messages into the database, which consumers "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. Pitooey! provides a service to consumers, as well as an engagement tool for businesses.