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HOUSTON, Jan. 18, 2013 (GLOBE NEWSWIRE) -- Sysco Corporation (NYSE:SYY), North America's leading foodservice distribution company, today announced a multi-platform marketing relationship with the Food Network and its highly rated show "Restaurant: Impossible," and a partnership with the show's host, celebrity chef Robert Irvine.
Celebrity chef Robert Irvine, host of Food Network's Restaurant:Impossible.
A photo accompanying this release is available at
The multi-level campaign is the first of its kind for Sysco. It will utilize specific Food Network programming and feature assets that relate to how Sysco serves its customers every day. The campaign will include integrated marketing and engagement initiatives to reinforce Sysco's commitment to be its customers' most valued and trusted business partner.
"As the industry leader, we must continue to find new ways to engage with, provide value to and earn the trust of our customers," said Bill DeLaney, president and chief executive officer of Sysco Corporation. "Launching this unique marketing relationship with the Food Network and Chef Irvine will enhance our ability to strengthen our customer relationships by contributing to their success."