Health Advocates Call On Beverage Industry To Make Changes That Matter
DAVIS, Calif., Jan. 17, 2013 /PRNewswire-USNewswire/ -- Just as the nation's largest soda producer launches an advertising campaign applauding their role in addressing obesity, public health advocates are challenging them and their industry cohorts to step from behind the public relations curtain and make real, constructive changes that will have a meaningful impact on the nation's obesity epidemic.
"The Coca Cola Company admits in their new advertising campaign that there is a serious obesity crisis and they say that they want to be part of the solution," says Dr. Harold Goldstein, executive director of the California Center for Public Health Advocacy (CCPHA). "Since they and their beverage industry brethren played such a major role in creating the problem (43 percent of the increase in daily calories Americans consumed over the last 30 years came from sugary drinks), we encourage them to use their considerable assets – a broad product mix, unrivaled access to youth markets and unparalleled influence on what Americans drink – to make real changes to protect the health of Americans."
To that end, CCPHA and other health advocates from around the nation have outlined seven concrete steps the beverage industry can take to address the nation's growing obesity crisis. All of these, Goldstein stresses, are doable and allow the soda corporations to maintain profitability, but they will demand a fundamental shift in the industry's traditional marketing practices.
7 STEPS THE BEVERAGE INDUSTRY CAN TAKE TO BE A REAL PART OF THE SOLUTION TO OBESITY
- Stop all advertising and promotion of sugary drinks to children under the age of 16.
- Print warnings on containers stating the link between consumption and obesity, diabetes and tooth decay.
- Stop selling sugary drinks in parks, afterschool programs and other places frequented by children.
- Put in large print the number of teaspoons of sugar per container.
- Stop marketing sports drinks as healthy beverages.
- Charge more for sugary drinks than equivalent no-calorie beverages.
- Stop promoting the sale of sugary drinks at store entrances, checkout aisles and in store windows.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV