Jan. 17, 2013
/PRNewswire/ -- The airline that takes caring to heart JetBlue Airways (Nasdaq: JBLU) along with its friends the Providence Bruins and T.F. Green International Airport (PVD) today delivered more than 650 books to the Hasbro Children's Hospital. JetBlue crewmembers joined players from the city's famed ice hockey team in the hospital's library for a special "story time" as part of the hospital's Read To Me program.
The books were donated by generous citizens of
via a donation drive organized by JetBlue. In a fun twist, JetBlue tweeted its location at the Bruins home arena, Dunkin' Donuts Center, calling on people to bring three new or gently used books and dress in their best Floridian attire to win flight certificates and other goodies and enjoy treats from the airline's partner Dunkin' Donuts. Pictures of the festive faux Floridians can be viewed at
"Reading is FUNdamental. We had a great deal of fun with this book drive culminating with the delivery of so many great reads to these amazing children here today," says JetBlue's Marketing Manager
Ronda Ivy McLeod
. "As an airline that promotes children's literacy with our various Corporate Social Responsibility initiatives including our national Soar With Reading partnership with PBS Kids, we're excited to continue to deepen our relationships with the
community and our partnerships with
, Hasbro Children's, and the Providence Bruins."
"The Providence Bruins were excited to partner with JetBlue,
and Hasbro Children's Hospital in collecting books at the Dunkin' Donuts Center for the Read To Me Program," said Providence Sports + Entertainment Vice President of Client Services
. "Giving back to the community is important to our organization and our players enjoyed being at Hasbro Children's Hospital today delivering books and reading to the children."
"On behalf of the leadership and staff at Hasbro Children's Hospital, we are grateful for the generous contributions of JetBlue, the Providence Bruins and
Pamela Murchie Mehr
, cause marketing officer for Hasbro Children's Hospital. "Our patients and their families will benefit greatly from our partners helping us encourage literacy and the love of reading."
The airline that holds "caring" as one of its core values, JetBlue supports many causes in the communities in which it serves. Its most recent venture includes the launch of its seventh annual Light Up A Life campaign in honor of Monday's National Day of Service. Crewmembers across JetBlue's 75-city network have joined together to decorate and deliver 2,000 Sweet Cases with community partner Together We Rise (TWR), an organization that improves the lives of foster children across the nation. Crewmembers will also adorn 200 SoaringQuilts with SoaringWords, to deliver to children who suffer from serious illnesses to aid the healing process with creative and educational activities.