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Nearly Half Of Americans Would Support Reducing Nicotine In Cigarettes If And When The FDA Exerts Its Authority To Act On It

"This data could be helpful to FDA in gauging public sentiment and tailoring its messaging if the agency chooses to move forward with such regulation," said Pearson.

While tobacco company executives testified before Congress in 1994 that they believed cigarettes were not addictive, the courts have found that Big Tobacco intentionally manipulated its products' nicotine levels in order to create and sustain addiction. Scientists continue to study the extent to which nicotine changes the brain and drives addiction.  "It is possible that early nicotine exposure on the developing brain for young teens who smoke or children whose mothers smoked during pregnancy could result in more long-lasting or permanent changes in the structure and functions of the brain," said David Abrams, PhD, Executive Director of the Schroeder Institute.

Public health experts and researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Legacy suggest that decreasing nicotine in cigarettes could not only reduce youth smoking uptake, but also may render cigarettes easier to quit. Both steps could help curb the toll of tobacco-related disease, and ultimately save lives.

Legacy helps people live longer, healthier lives by building a world where young people reject tobacco and anyone can quit. Legacy's proven-effective and nationally recognized public education programs include truth ® , the national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EX ® , an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. Located in Washington, D.C., the foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy's life-saving programs, visit www.LegacyForHealth.org .

Follow us on Twitter @legacyforhealth and Facebook www.Facebook.com/Legacy .

SOURCE Legacy

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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