Jan. 17, 2013
/PRNewswire/ -- Understanding the power of business storytelling and developing a narrative as part of your
small business marketing
strategy is a key technique that can help to bring your products and services to life and ultimately increase sales.
In the latest article on PR Newswire's PR Toolkit, contributing author
explores this topic and identifies ways that small business owners can create compelling content stories to humanize a brand, as well as improve the business and personal lives of others. Lazuka also provides actionable tips to help you structure and share your content in the most digestible way for your customers.
To read the complete article, visit
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an
affordable public relations & marketing
plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click
. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (
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