Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it will become the exclusive hotel and resort partner of the Chicago Cubs, Wrigley Field, Chicago Cubs Spring Training, Cubs Destinations and Chicago Cubs Charities. As part of the new long-term partnership, Starwood’s award-winning loyalty program, Starwood Preferred Guest(R), will give members exclusive access to a variety of once-in-a-lifetime experiences with the Chicago Cubs through SPG Moments(SM), beginning with the 2013 season.
“Establishing a strategic partnership with the Chicago Cubs allows Starwood to tap into our members’ passion for sports and create unique and memorable experiences,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty & Partnership Marketing. “An enhanced presence at Wrigley Field is an important platform for Starwood to continue delivering unforgettable moments for our members at one of the top tourist attractions in Chicago.”
Some of the planned experiences include: ‘Surprise and Delight’ seat upgrades during every home game at Wrigley Field, VIP experiences with players and team management such as serving as ‘Honorary Team Manager for a Day,’ access to the SPG luxury suite behind home plate, and opportunities to bid for VIP access to Cubs Spring Training and Cubs Destinations trips. To explore Cubs Spring Training packages, please visit
“We are excited to partner with Starwood and their SPG loyalty program to provide our fans with nine lifestyle hotel brands and over 1,100 distinctive properties to choose from around the world,” said Wally Hayward, Chief Sales & Marketing Officer, Chicago Cubs. “Starwood’s innovative properties will also make players and fans feel at home when we’re on the road this season.”
Cubs fans can book Starwood hotels for Cubs home and road games thru cubs.com or spg.com. The Starpoints® earned for their stays can then be transformed into unique Cubs experiences through SPG Moments.
New Hotel to be Developed Across from Wrigley Field
Starwood also announced today the Ricketts family has signed an agreement to develop a boutique hotel affiliated with the Sheraton brand across the street from Wrigley Field.