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Pandora Surprise: New York Post Headline Writers Are Hacks

Here's the deal: As Atkinson vaguely explains in her final few paragraphs, Pandora pays 93% of its content acquisition costs to SoundExchange on a per-track basis as per the 2009 Webcaster Settlement ( See my explanation of compulsory versus direct licensing for some color). This is the chunk of money the labels and Internet radio are fighting over in Congress right now.

Composition royalties/music publishing rights make up roughly 4% of Pandora's content acquisition expenses; this money goes to music publishers such as Sony/ATV.

So, the devil is in the details, buried by the New York Post. Using simple numbers -- if Atkinson's story is legit, that 4% portion of the pie will see the 25% increase, not the 93%, which is fixed through 2015.

As I write, P is down more than 2%. The damage was worse in the pre-market and at the open. Why? All because of a headline.

Shocking, but this is all too strangely similar to what went down in another Rupert Murdoch-owned publication, The Wall Street Journal, earlier in the week regarding "weak demand" for Apple's ( AAPL - Get Report ) iPhone 5.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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