NEW YORK, Jan. 17, 2013 /PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU) today announced the launch of its seventh annual "Light Up A Life" campaign. In observance of National Day of Service, the airline is encouraging crewmembers across its 75 city network to make a positive impact in their local communities through volunteer service. This year's "Light Up A Life" campaign will provide resources and support to children in foster care in partnership with Together We Rise (TWR), a nonprofit organization dedicated to improving the lives of children in the foster care system.
During January and February, JetBlue crewmembers will decorate and deliver close to 2,000 "Sweet Cases" with TWR. "Sweet Cases" are decorative suit cases and duffle bags filled with stuffed animals, coloring books, hygiene kits and other items. Foster children are often forced to move with a moment's notice and many times are only provided with a trash bag for their belongings. JetBlue partnered with the TWR to donate personally designed "Sweet Cases" to children ages 4-10.
"At JetBlue volunteering is part of our daily lives. National Day of Service reminds us to give back in meaningful ways and we encourage our crewmembers to volunteer in their local communities. We'll do our part this week by delivering 'Sweet Cases' to Graham Windham child welfare agency in the Bronx," said Icema Gibbs, JetBlue's director of corporate social responsibility. "We decided to partner with Together We Rise supporting two areas that are important to us - youth and the community. Crewmembers throughout JetBlue are volunteering their personal time to decorate and deliver 'Sweet Cases' as a way to lift the spirits of children navigating their way through the foster care system."TWR's mission is to improve the lives of foster children in the U.S. This organization is comprised of a staff of passionate volunteers who tirelessly work to make a difference in the lives of underprivileged children. TWR delivers a sense of normalcy to them by furnishing basic needs and offering support through counseling and mentoring programs.