This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple: $4 Billion Man Hits the Mark

Stocks in this article: AAPL

In three minutes, DeMark was able to do what Tim Cook and every Apple investor had wanted to accomplish since September, that is, break the Apple curse. DeMark increased the valuation of Apple by more than $1 billion per minute he was on the air. By the time DeMark was finished, Apple was worth $4 billion more than when he started.

In return for not taking a quick dollar or two, I was able to learn more of what to expect in similar situations. I wanted to enter into a long position on weakness Wednesday, but the curse is now broken and I don't expect to see a sub $490 price any time soon.

Fortunately, Apple is less than a week away from reporting earnings. Stock option premiums tend to increase in front of earnings giving me a second kick at the can. Before Apple fills the gap and moves above $520, the price will encounter resistance near $515. If Apple offers a buying dip after touching $515, I will look to sell $500 put options to capture the elevated premium.

I expect very favorable earnings numbers that will turn into a wake-up call for those that believed the next stop was $400 or lower.

Don't know what TDCombo and TD Sequential are? Get a copy of "DeMark Indicators" by Jason Perl and published by Wiley. It's one of the best DeMark books I have read.

Two excellent books about behavioral finance include "Neuroeconomics, Decision Making and the Brain" published by Academic Press and "Behavioral Investment Management: An Efficient Alternative to Modern Portfolio Theory" by Davies and published by McGraw-Hill.

If you're not reading investment books, keep in mind your counter-parts are.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,853.51 +75.36 0.42%
S&P 500 2,074.47 +13.24 0.64%
NASDAQ 4,774.2150 +25.8190 0.54%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs