This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sears Canada Enters Into Strategic Alliance With Buffalo International To Build Nevada Apparel

Buffalo to Design, Create and Supply Men's and Women's Nevada Brand

TORONTO, Jan. 17, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today that it has entered into a strategic alliance with Buffalo International Inc. to design and manufacture Sears entire line of Nevada denim-based apparel.  The Nevada lifestyle brand as interpreted by Buffalo will encompass men's and women's apparel and be available in Sears stores beginning in Fall 2013.

"As we focus on improving our merchandise offering, we are exploring relationships with best-in-class designers to help us improve the fashionability and salability of our key brands, and Buffalo represents that elevated level of product in the denim-casual category," said Calvin McDonald, President and Chief Executive Officer, Sears Canada Inc.  "The 25-45 age range is a key segment for us to reach as we continue our Transformation journey to become relevant to more Canadians coast to coast, and we expect that Buffalo's design and sourcing capability will help us attract these customers more successfully."

Buffalo is a highly respected, internationally renowned brand and its design team will now extend this authentic approach, great fit and styling expertise to Sears with a focus on value… modernizing the Nevada brand with selling prices in the traditional Sears range.

"Working with successful designers and organizations who can provide immediate credibility and continuity to our brands and services is a strategy we will continue to implement," continued Mr. McDonald.  "Relationships like these can bring more to Canadian families than individual efforts and significantly increase the role Sears plays in the everyday lives of our customers."

"We have always admired the Nevada brand and what it represents to the Canadian consumer," said Gaby Bitton, CEO Buffalo International.  "Great fashion with strong value is a formula we apply to all of our businesses which is why we are all very excited about this new partnership and the opportunity to work with the Sears merchandising team on the Nevada lifestyle."

About Sears Canada Sears Canada is a multi-channel retailer with a network that includes 195 corporate stores, 269 hometown dealer stores, 8 home services showrooms, over 1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

About Buffalo Buffalo is a lifestyle brand that translates across international boundaries. The label now spans 18 countries in over 3000 locations and is sold in better department and specialty stores as well as in its own retail stores. The brand has always remained true to its roots of producing quality garments with fashionable edge and global appeal.

SOURCE Sears Canada Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs