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Mobile Banking In The UK: Sizing The Market Opportunity

•Current shape of the UK market - The UK mobile banking market at a glance

- NatWest customers are currently the biggest users of mobile banking in the UK

- Most UK providers now offer basic mobile banking functionality across a range of access methods

•Providers must employ distinct mobile strategies for each segment - Summary of key mobile strategies for each consumer segment

•Innovators are a profitable but demanding sector of the market - Innovators: key findings and recommendations

•Innovators will be attracted by flexibility and information provision within mobile - Publicizing the scope for the greater individualism afforded by mobile will attract this segment- Providers can use mobile to inform innovators about investment and pension products- Mobile is an ideal channel for distributing loan products to innovators

•Innovators are a valuable source of revenue for providers - Innovators are very willing to pay for enhanced banking services

- Innovators will appreciate being able to manage their overdrafts by mobile

- Innovators are less loyal but more profitable than other consumers

•Innovators are looking for time-saving and ground-breaking products - Providers must stress the time-saving advantages of mobile to innovators- Providers have to keep updating and modernizing their products and services to retain innovators

•Early adopters offer clear opportunities for revenue generation - Early adopters: key findings and recommendations

•Early adopters seek comprehensive servicing via mobile - Early adopters want products and services that adapt to their needs- Early adopters will be receptive to mortgage servicing via mobile

•Early adopters are both loyal and profitable - This segment is also capable of generating strong revenues based on sales of paid-for services

- Early adopters will benefit from being able to view and manage all their products via mobile

•Early adopters want access to sufficient information to make their own decisions - Banks should increase the provision of information and advice through their mobile channels- Early adopters are keen on customization and innovation in product offerings

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