The 2014 Corvette Stingray got lots of attention, just as GM had hoped. A Sunday night introduction, in advance of the show's Monday morning opening, probably helped.
Why was the Stingray considered so important? We found one answer in a Detroit Free Press article, where Mark Reuss, president of GM North America, said, "I joined the company because of this car" and recalled that on his first date with his future wife he drove a 1969 Corvette that he "was redoing at the time." In other words, at an auto show that is aimed at the auto industry rather than the region where it is staged, GM focused on a car that is important to the industry.
During a brief interview, we asked Reuss whether the Corvette can move beyond its core consumer group of baby boomers, and he responded: "Anybody who's got money and is interested in buying it, we'll sell it to them."This car represents freedom," he added. "It is unapologetically American."
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