Today, Dole Food Company (NYSE:DOLE) unveiled the new face of Dole.com. The website establishes the Dole brand online, with a simple and clean design that is easy for consumers to use on all types of modern technology, including tablets and mobile devices. The website redesign culminates a year-long partnership between Dole and Santa Monica-based digital agency BLITZ, aimed at redefining and extending Dole’s commitment to taste, ease and nutrition at every digital touch point for consumers.
“We wanted the digital face of Dole to better represent our culture and commitment to consumers,” said Marty Ordman, Dole’s Vice President of Marketing and Corporate Communications. “We collected feedback from our customers and used that to create a site that is easier to use, has richer product information and aims to help people live healthier lives.”
Visitors to the refreshed Dole.com will experience a clean, contemporary look along with a simpler, engaging user experience. Optimized for tablets and mobile phones, the new site allows users to find the content they’re seeking more easily. The updated layout also leads visitors to related content and material to share with friends, particularly on social media sites like Facebook, Twitter and Pinterest.
“The new Dole.com allows us to present a consistent brand identity across our entire online experience,” said Dole’s Digital Marketing Manager, Michael Contreras. “The new look was designed to pay tribute to Dole’s legacy, while still representing where Dole is headed. The updated site also provides each of the Dole divisions with the flexibility that they need to customize their individual web presence.”About Dole Food Company Dole, with 2011 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV