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TheStreet Open House

I'm Really Worried About Apple for a Dumb Reason

This creates grave concerns for me over this stock's future, not necessarily the company. I'm not sure it's possible for Apple to satisfy the people who have control over where this stock moves day to day. That makes it a difficult investment for most people from an anxiety standpoint, even if it moves much higher over time.

Anyway, this bean-counting mentality extends to more qualitative matters. If Apple has done anything that's ho-hum, it's iTunes (Ping included) and Apple TV. Allow me to qualify that.

If you are an Apple person and use/own these products, they work well for you. It's all about that seamless Apple ecosystem that hooks so many of us. However, if you're looking for the wow factor -- or as Cramer called it in the video, the next OMG! product -- here's where Apple lacks.

We know Tim Cook struggles with how to move forward in the living room.

And if anything should make us fret about iTunes, it's that Apple didn't change enough. This last update ended up almost as underwhelming as Facebook's (FB) "big" Tuesday announcement. Too much pomp and circumstance, not enough sizzle.

As a complement to YouTube, Spotify and Pandora (P), iTunes serves its purpose for me. It's good but has never been as awe-inspiring as iPod, iPhone, iPad and my Macbook Pro. I'm not sure it's supposed to be. iTunes is more a workman-like effort that ties together Apple's top-notch user experience.

Sure, I would like to see it be more social. It's really a joke that I have to link my iTunes platform to freaking Last.fm if I want to share music on Facebook and Twitter. And, I'll admit, when I took screenshots of iTunes for this article, I ended up feeling like a peek into my musical tastes would excite you more than what Apple has done with iTunes because, ultimately, they have done very little -- aesthetically or practically -- from update to update.

If there's any complaint about iTunes, that's it.

This raises the question: Does Apple really need to knock our socks off with iTunes to stay top of mind in a consumer market it clearly dominates? I'm still thinking about the answer.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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