This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

I'm Really Worried About Apple for a Dumb Reason

This creates grave concerns for me over this stock's future, not necessarily the company. I'm not sure it's possible for Apple to satisfy the people who have control over where this stock moves day to day. That makes it a difficult investment for most people from an anxiety standpoint, even if it moves much higher over time.

Anyway, this bean-counting mentality extends to more qualitative matters. If Apple has done anything that's ho-hum, it's iTunes (Ping included) and Apple TV. Allow me to qualify that.

If you are an Apple person and use/own these products, they work well for you. It's all about that seamless Apple ecosystem that hooks so many of us. However, if you're looking for the wow factor -- or as Cramer called it in the video, the next OMG! product -- here's where Apple lacks.

We know Tim Cook struggles with how to move forward in the living room.

And if anything should make us fret about iTunes, it's that Apple didn't change enough. This last update ended up almost as underwhelming as Facebook's (FB) "big" Tuesday announcement. Too much pomp and circumstance, not enough sizzle.

As a complement to YouTube, Spotify and Pandora (P), iTunes serves its purpose for me. It's good but has never been as awe-inspiring as iPod, iPhone, iPad and my Macbook Pro. I'm not sure it's supposed to be. iTunes is more a workman-like effort that ties together Apple's top-notch user experience.

Sure, I would like to see it be more social. It's really a joke that I have to link my iTunes platform to freaking if I want to share music on Facebook and Twitter. And, I'll admit, when I took screenshots of iTunes for this article, I ended up feeling like a peek into my musical tastes would excite you more than what Apple has done with iTunes because, ultimately, they have done very little -- aesthetically or practically -- from update to update.

If there's any complaint about iTunes, that's it.

This raises the question: Does Apple really need to knock our socks off with iTunes to stay top of mind in a consumer market it clearly dominates? I'm still thinking about the answer.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $132.65 1.82%
FB $81.91 0.47%
GOOG $555.37 -1.71%
TSLA $231.55 6.01%
YHOO $44.36 -0.36%


DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs