- Marketing Analytics – Reveals the total number of Groupon subscribers who received a merchant’s deal via Groupon as well as analytics on which subscribers are purchasing the offer, broken down by geography, gender and age
- Customer Insights – Shows the percentage of customers new to the business or reactivated as a result of working with Groupon and the estimated percentage expected to return within 90 days
- Profit Calculator – Helps a merchant estimate the cost-effectiveness of each Groupon promotion, which includes payments from Groupon, overspend above the value of the Groupon, revenue generated by returning customers and the merchants’ costs
Marketing Analytics - Reveals The Total Number Of Groupon Subscribers Who Received A Merchant's Deal Via Groupon As Well As Analytics On Which Subscribers Are Purchasing The Offer, Broken Down By Geography, Gender And Age (Graphic: Business Wire)
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