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USBG Announces Second Year Of World Class U.S. Sponsored By Diageo

Stocks in this article: DEO

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- This past November, "World's Best Bartender" premiered on the Travel Channel giving front-row access to USBG World Class, the most prestigious international cocktail program.  This one-hour special showcased top bartenders from 39 countries, including U.S. winner Ricky Gomez, who assembled in Rio de Janeiro and put their cocktail skills to the test during multiple rounds of challenges.  With the excitement looming, the United States Bartenders' Guild (USBG) & World Class U.S. announce the second year of the program in search of the nation's top bartending talent.

(Logo:  http://photos.prnewswire.com/prnh/20130116/NY43179LOGO)

"We are raising the bar for our 2013 U.S. bartender search," said Mark Schulte, Diageo's Senior Vice President of Customer Marketing. "This year we've created a more robust educational platform, developed an iPhone app, and the USBG has opened the program to all U.S residents to further encourage the bartending community to be a part of something that's truly unparalleled."

In three steps, bartenders and mixologists can register online at www.DiageoWorldClassUSA.com for a chance to be awarded the title of USBG & World Class U.S. Bartender of the Year.  First, hopeful participants must complete three World Class training modules, authored by leading spirits journalist Camper English, and score 80 percent or higher on each test.  The modules provide important education pertaining to relevant topics such as Retro Chic (modernizing classic cocktails for the new millennium), Tropical Journey (in-depth look at Tiki culture) and Hollywood, Bollywood, Hong Kong (the art of cocktail presentation and service).  Second, they must submit an original cocktail recipe and photo featuring one of the DIAGEO Reserve Brands including KETEL ONE ® Vodka, CIROC ® Vodka, TANQUERAY ® NO. TEN Gin, ZACAPA ® Rum, BULLEIT ® Bourbon, JOHNNIE WALKER ® Blended Scotch Whisky and DON JULIO ® Tequila.  Lastly, registrants must upload a video showcasing their passion and affinity for the industry.

In effort to make the entry process easier, World Class U.S. has created an iPhone app allowing registrants to complete the training modules and upload a photo and video directly from their smart phones. The app will also provide updates on local World Class U.S. events across the country.

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