To see a sample review of a community, Sun City Festival, click here.
"It's very common for retailers to have consumer reviews of their product or services on their websites," Mynster added. "These functionalities add authenticity to a site and provide real insight for consumers.
"Ask a Homeowner and Ratings and Reviews allow our existing residents to share their stories, experiences and insights. We connect shoppers to actual residents so they can become more familiar with a community and find out first-hand information that is important to making their buying decision. Ultimately, these new features encourage an on-site visit, which we can facilitate through our Explore Del Webb program."
According to Mynster, the baby boomer generation is one of the fastest growing demographic groups in terms of online presence and utilization. From engaging with friends and family on Facebook to shopping online, those age 55 and older are quickly adopting new technology. In addition to enhancements on delwebb.com, the Company has made improvements to its mobile site and YouTube pages, which are realizing significant increases in visitor traffic.These website enhancements are aligned with and prepared in conjunction for national TV communications. To view the new TV ads, visit http://www.youtube.com/user/delwebb. About Del WebbDel Webb is a national brand of PulteGroup, Inc. (NYSE: PHM). Del Webb, the pioneer of active adult retirement communities, is America's leading builder of developments for people ages 55+. Since 1960, Del Webb has redefined retirement and retirement living by meeting the housing and lifestyle needs of the active baby boomer. Del Webb's amenities and program offerings provide residents an engaging environment, which fulfills their creative, social, physical fitness and intellectual needs as they journey into the next chapter in their lives – whether it means retirement or still working. Del Webb has grown to more than 50 communities currently open for new home sales in 20 states. For more information on Del Webb, visit www.delwebb.com. To learn more about how to plan a smart future, check out financial tools at delwebb.com/value. SOURCE Del Webb