BLOOMFIELD HILLS, Mich.
Jan. 16, 2013
/PRNewswire/ -- Responding to consumers' growing use of online reviews to assist in a variety of purchase decisions, new features on
are enabling potential homebuyers to hear directly from current residents of Del Webb communities. The Company's latest website enhancements allow baby boomers to learn about the Del Webb lifestyle from those who know it best – its residents.
The new features include
Ask a Homeowner
and a Ratings and Reviews section – both focus on providing shoppers authentic, real life experiences and insights.
"Among the myriad of ways the Internet has changed how people shop is the expanding use of user reviews and feedback to supplement online research. Baby boomers are well known for soliciting advice and feedback from their peers, as well as doing thorough research when they prepare for retirement," said
, director of customer engagement for PulteGroup, Inc., parent company of Del Webb. "They not only want information from sales people, but also from those who will be their neighbors, which is why these new website features are essential to helping them choose their next home in retirement."
Ask a Homeowner
is a virtual peer-to-peer experience, providing shoppers an authentic, "no pressure" environment to ask questions about the realities of living in a Del Webb community. Interested homebuyers can submit questions on delwebb.com and anyone from the list of homeowners can provide answers. Since the launch of this service, homeowners have answered questions such as: "Are there grouchy people living in your community?" and "Do you have to be retired to live in Del Webb?" and "Are there things to do at night for working people?"
Additionally, each of Del Webb's communities now has a Ratings and Reviews section. Current residents are invited to rank the community they live in based on four categories: amenities, activities, value and home designs. There is also an open field for comments where homeowners can provide testimonials and insight about the benefits of living at Del Webb.