"Partnering with DG and using its robust technology enables us to provide the advertising industry with a pioneering way to enrich the advertising experience," said Stephen White, president of Gracenote. "These new capabilities to target advertising and synchronize the TV and second screens will completely shift the way advertisers think about targeting promotions and will bring real value to brands and TV viewers alike."About GracenoteA pioneer in digital media, Gracenote, Inc. provides music and video content and technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, Calif. For more information, follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote
Gracenote Teams With DG For Targeted Advertising Across TVs, Tablets And Phones
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