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TheStreet Open House

Gracenote Teams With DG For Targeted Advertising Across TVs, Tablets And Phones

"Partnering with DG and using its robust technology enables us to provide the advertising industry with a pioneering way to enrich the advertising experience," said Stephen White, president of Gracenote.  "These new capabilities to target advertising and synchronize the TV and second screens will completely shift the way advertisers think about targeting promotions and will bring real value to brands and TV viewers alike."

About GracenoteA pioneer in digital media, Gracenote, Inc. provides music and video content and technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, Calif. For more information, follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote

About DGDG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The company's television division utilizes best-in-class network and content management technologies, creative and production resources, and digital asset management and syndication services that enable advertisers and agencies to work faster, smarter, and more competitively. The company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

For More Information Contact: Veronica SkeltonConcept PR for Gracenote415.342.3435 veronica@conceptpr.net

Anna MartinDG917-549-3337 press@mediamind.com

Gracenote is a registered trademark of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE Gracenote

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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