Jan. 16, 2013
Gracenote, a wholly owned, independent subsidiary of the
Sony Corporation of America
(SCA), has teamed with DG® (NASDAQ: DGIT), the world's leading ad management and distribution platform, to create new opportunities for advertisers to tap into growing audiences with Smart TVs and second screen devices. Gracenote and DG are fueling the delivery of targeted advertisements and ads that automatically synchronize phones and tablets with advertising on the TV screen, through audio and video fingerprinting.
According to Nielsen, 85 percent of tablet or smart phone owners use their device while watching TV at least once per month, and 40 percent report using their device daily. In addition, Smart TVs with Internet connectivity are expected to account for close to 85 percent of TVs manufactured by 2016. Gracenote and DG are addressing these growing trends in device connectivity and viewer behavior, providing brands with new ways to tailor advertising for specific viewers.
Gracenote has developed advanced audio and video fingerprinting technology that can identify what TV viewers are watching in real time. Looking forward, this will provide DG's extensive network of advertisers and brands the ability to dynamically insert ads into broadcast programming targeted at specific viewers. In addition, Gracenote powered Apps running on smartphones and tablets can automatically recognize and sync with TV programs and advertising on the prime screen, letting advertisers deliver relevant content to the second screen as well.
"Being able to identify and dynamically insert TV advertising specific to each viewer is a tremendous opportunity," said
, Chief Marketing Officer, DG. "Content recognition technology is the key link to making interactive advertising a valuable reality for advertisers, broadcasters and other partners, and we are keen to collaborate with Gracenote, a recognized leader in this space."
DG operates the largest global advertising management and distribution network and counts the top broadcast and online media in the U.S. as customers. The alliance between Gracenote and DG enables new and exciting ways for advertisers to reach audiences across every screen in the house.