With signs pointing to stubble as the culprit in the decline of kissing, Gillette® [NYSE: PG] is asking America to weigh in by launching a nationwide Kiss & Tell live experiment. The Kiss & Tell live experiment will travel to 15 U.S. cities to find out if women prefer to kiss stubble or smooth shaven skin.
Are we killing this kiss? [Infographic] (Photo: Business Wire)
Kicking off today with simultaneous events in both New York City and Los Angeles, the nationwide experiment asks real-life couples to put a recent study to the test by making out in-person – with and without stubble – to discover which facial hair style women truly find more kissable.
A recent survey* revealed that nearly one out of three women have avoided kissing a guy because he had facial hair and that more than half of women have experienced facial scraping or irritation after kissing a guy with facial hair. More than half of those women surveyed said they have gone so far as to either avoid getting intimate or breaking up with him as a result . In addition, the survey showed that 41% of women are more likely to kiss a guy more often and more intensely if he is smooth shaven.
“Kissing is a crucial part of relationships. It signifies intimacy between two people and is the starting point to building a meaningful connection and a longer-lasting intimacy,” said Gillette spokesperson, Marni Kinrys, dating expert and the founder of The Wing Girl Method. “While stubble can be a good look on some men, waking up with facial skin discomfort or even a slight stubble burn is a less desirable side-effect for their partner.”